Creating a dynamic brand concept for the award-winning Australian technology company Calix, a company developing new processes and materials to solve global challenges.
The Chalice wine labels were developed in partnership with Calix for an exclusive commission to celebrate a successful agricultural partnership with a French winery to present to staff as gifts.
The original design concept plays on the combination of the silhouette of a wine glass and the curvature of the letter ‘C’ from the brand name in a highly geometric form. The colour gradient combines a vivid burgundy accent to reflect the wine colour, combined with a golden accent colour to represent the premium quality of the wine.
A new design was commissioned for a second run of the wine after the success of the initial run.
This new design took its influence from a series of paintings by the artist Cy Twombly entitled ‘Bacchus’ in reference to the Greek god of winemaking.
The abstract design features a highly energetic ‘splash’ motif of vivid pink and burgundy that evokes abandon, luxuriance, and freedom.
